Episode 3

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Published on:

21st Mar 2024

Belén Arriola: Changing Hearts and Minds one cup of coffee at a time.

Welcome, dear listeners, to another episode of “Confessions of an Aging Ingénue” with your delectable host, Jenni Tooley. Season Two is packed with captivating stories and insightful conversations that you cannot afford to miss.

In this episode, I'm thrilled to introduce a special guest Belén Arriola, the extraordinary owner of Just Bee Coffee Bar and nuJava Coffee Company.

But before we kick off, I have an announcement. Enrollment for the Time to Create (your dream project) 6-month Mentorship is open and the Interactive Companion Guide for Season One, specially put together to improve your podcast listening experience, is up on my website! Head over to jennitooley.com to get all the details and other exclusive content.

And to the business of the day! Our guest, Belén Arriola, takes us on a heartfelt exploration of her journey from a troubled time in Phoenix to the serene landscapes of Vermont and the bustling energy of Northwest Arkansas. Through her experiences as a barista and now as the owner of Just Bee Coffee Bar and nuJava Coffee Company, Belén’s story will motivate you to follow your dreams and find purpose.

Her story is a reminder that great things can happen in unexpected places and that a single moment can have a profound impact on our lives.

Today’s discussion is packed full of invaluable insights that will help you thrive in your own journey. We discussed:    

  • Belén Arriola’s Journey to Coffee Ownership: (02:18 - 08:02)

Belén shares her journey from starting as a barista to becoming the owner and operator of nuava Coffee Company and Just Bee Coffee Bar.     

  • Coffee as a Transformative Relationship: (08:38 - 10:17)

Belén reflects on her deep connection to coffee, describing it as more than just a beverage

but a transformative relationship that has brought her purpose and growth.      

  • Belén's Decision to Move to Eureka Springs: (17:08 - 22:26)

She recounts the pivotal moment when her dream of owning a coffee business became a tangible possibility.

  • Acquisition of New Java Coffee Company: (24:01 - 28:28)

Belén discusses the process of acquiring nuJava Coffee Company amidst the COVID-19 pandemic.

  • Navigating Business Challenges During COVID-19: (28:37 - 31:34)

Belén discusses the challenges faced during the COVID-19 pandemic, especially regarding the impact on the coffee roastery's wholesale business.

  • Building and Operating the Coffee Bar: (31:39 - 34:57)

She shares her experience and the collaborative process of setting up and operating the coffee bar.

  • Creating Genuine Interactions at the Coffee Bar: (36:42 - 45:19)

Belén reflects on her transition from introversion to a public-facing role as the owner of the

coffee bar.

  • Embracing Authenticity and Its Impact: (47:48 - 50:10)

She reflects on the power of authenticity in fostering connections and creating positive change.

Layered throughout today’s episode is practical wisdom that you can explore and apply in your own life, insights that will enrich your journey, and just maybe, the inspiration you need… So, tune in!

I have good news! Belén is generously offering listeners a 15% discount on their purchases. Simply use the code "confessions" at checkout to redeem this special offer. Don't miss out on this opportunity to enjoy Belén's exceptional, rich flavors of artisan coffee today at an exclusive discount!

Click the link below to claim this special offer:

Claim Your Discounted Coffee

Or simply follow this direct link to enjoy automatic savings:

Get Your Discounted Coffee Now

Also, learn more about the Time to Create 6-Month Mentorship Program here:

Mentorship Program

Or jump to the head of the line by scheduling a consultation call about the program with

Jenni now!

Schedule A Call

I can't wait to hear your thoughts on today’s episode, so comment, review, follow, and subscribe – your support keeps this podcast thriving. And visit my website for more resources and updates on upcoming episodes.

Until next time!

Connect with me:

Instagram: Jenni Tooley

Facebook: Jenni Tooley

Website: Jennitooley.com

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About the Podcast

Confessions of an Aging Ingenue
from insecure ingenue to perimenopausal powerhouse
Go BTS into my creative life/career as I regain my integrity and create a system that aligns with my values and supports an abundant, healthy lifestyle.

It’s taken me decades to find my way back to me. The journey has been messy, out of control and all of the things I feared. I fear them no more. Take these stories as your own.

Imperfect. Unedited. Uncensored.
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About your host

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Jenni Tooley

Hi! I am Jenni Tooley and I have a lot going on! I tend to go where I am led, am highly adaptable and have a wide variety of transferable skills and talents. This means I have experienced a whole lot so far in life-- I have owned and operated my own cottage bakery, am a trained birth doula, am a yoga teacher, am a professional actor, have worked in non-profit development, launched a web series and just distributed my first feature film, STUCK. Oh! Did I happen to mention I've also been an actor for over 3 decades and played alongside in Richard Linklater's Boyhood? That all sounds amazing- and super woman-ish, right?

What you may not know is that although I am a creative human, I am also a messy one. I've been around lot of blocks and trudged through around and over some of the deepest blocks within myself. I know what it's like to feel stuck- unable to move forward. I know what it's like to be overwhelmed with self-doubt. I know what it's like to feel like I or what I do is never enough. I've spent years trying to "fix" myself. I have a "chick with a stick" in my brain that loves to whack me around whenever I make a mistake, show my imperfections, or am willing to be vulnerable. She thinks she's keeping me safe. But I'm tired of being abused by myself. My "good enough" is actually more than good enough. I don't have to go outside of myself for validation. And being vulnerable is really hot!

I won't claim to have completely overcome all these things-- after all I am human. But I've gotten through them and continue to build myself up rather than break myself down, most days:) Along my journey I have collected so many tools, a whole lot of experience, and have always been (it turns out) filled with wisdom. I am thrilled to be able to share all of this with you! I specialize in holding space for people, deeply listening, and being able to guide people back to the truth of who they are. The process isn't perfect. And I will never claim to have " the only 5 steps you need to fix yourself for good" because in my experience that's a bunch of hoo-ha. And it sets up a situation where if you didn't get fixed you think there must be something wrong with you(I know, I've had that experience).

I'd love to have you join me on this journey! www.jennitooley.com